Download the PDF of the Advertising Rate Card
Download the PDF of the Advertising Ad Dimensions
Download the PDF of the Advertising Technical Specifications

Advertising Rates Open 4x 8x 13x 26x 52x Full $1061 $1008 $976 $955 $902 $742 3/4 $876 $832 $806 $788 $744 $613 2/3 $812 $771 $747 $730 $690 $568 Mini $838 $797 $771 $755 $712 $587 1/2 $688 $605 $586 $573 $542 $446 1/3 $452 $430 $416 $407 $385 $316 1/4 $372 $354 $342 $334 $317 $261 1/6 $282 $268 $260 $254 $239 $197 1/8 $239 $227 $220 $216 $203 $167 1/12 $196 $186 $179 $176 $166 $136 1/16 $173 $164 $159 $156 $147 $120 Alternate Week Rates The following options are available to advertisers wishing to place their ad on an every-other-week or once-per-month basis: 1. 13 ads run every other week will earn the eight-time insertion rate. 2. 26 ads run every other week will earn the thirteen-time insertion rate. 3. 13 ads run once per month will earn the four-time insertion rate. Non-consecutive schedules will be quoted on a case-by-case basis. Color Spot color costs are $105 for red or blue only. Full color ads are $315 plus space costs. Advertisers wanting spot color for their ad may request a specific color, but will receive a color based upon availability. Specific color requirements can be accommodated for a slightly higher cost and will be quoted individually. Advertisers wanting 4-color process for their ad must supply separations or incur additional charges. Charges for color are not subject to camera-ready, agency or non-profit discounts. Pre-Printed Inserts Boulder Weekly accepts pre-printed inserts or will produce them at a fee to be quoted on a job-by-job basis. Zoned distribution is available. Quotations based upon size and shape of the piece will be supplied upon request. Discounts A 10% discount will be given to advertisers or agencies submitting camera-ready ads which comply with Boulder Weekly's mechanical requirements. In the event that an ad is submitted which does not meet our specifications, the discount will not be allowed. Registered non profits will receive the 13x rates. None of the discounts mentioned in this section can be combined, and none are earned unless payment is received by Boulder Weekly within the agreed-upon terms; late payment will result in any discount being rescinded. Position Reasonable requests for position will be accommodated whenever possible. However, position cannot be guaranteed without a premium of 15% being added to the applicable space rate, with a minimum charge of $50. Charges for position are not subject to camera-ready, agency or non-profit discounts. Classified Advertising Classified and Classified Display advertising are available in Boulder Weekly. Rates and information will be supplied upon request.

Advertising Dimensions Full Page 10 x 12 7/8 10.00 x 12.875 8ci x 12ci 96 3/4 Page vert. 7 13/32 x 12 7/8 7.406 x 12.875 6ci x 12ci 72 3/4 Page hor. 10 x 9 5/8 10.00 x 9.625 8ci x 9 ci 72 2/3 Page 10 x 8 17/32 10.00 x 8.531 8ci x 8ci 64 Mini Page 7 13/32 x 9 5/8 7.406 x 9.625 6ci x 9ci 54 (48) 1/2 Page vert. 4 7/8 x 12 7/8 4.875 x 12.875 4ci x 12ci 48 1/2 Page hor. 10 x 6 3/8 10.00 x 6.375 8ci x 6ci 48 1/3 Page vert. 4 7/8 x 8 17/32 4.875 x 8.531 4ci x 8ci 32 1/3 Page hor. 10 x 4 5/32 10.00 x 4.156 8ci x 4ci 32 1/4 Page std. 4 7/8 x 6 3/8 4.875 x 6.375 4ci x 6ci 24 1/4 Page vert. 2 11/32 x 12 7/8 2.344 x 12.875 2ci x 12ci 24 1/4 Page hor. 10 x 3 3/32 10.00 x 3.094 8ci x 3ci 24 1/6 Page std. 4 7/8 x 4 5/32 4.875 x 4.156 4ci x 4ci 16 1/6 Page vert. 2 11/32 x 8 17/32 2.344 x 8.531 2ci x 8ci 16 1/8 Page vert. 2 11/32 x 6 3/8 2.344 x 6.375 2ci x 6ci 12 1/8 Page hor. 4 7/8 x 3 3/32 4.875 x 3.094 4ci x 3ci 12 1/12 Page vert. 2 11/32 x 4 5/32 2.344 x 4.156 2ci x 4ci 8 1/12 Page hor. 4 7/8 x 2 4.875 x 2.00 4ci x2ci 8 1/16 Page 2 11/32 x 3 5/32 2.344 x 3.094 2ci x 3ci 6

Technical Specifications Current applications Macintosh format: QuarkXPress Version 3.32 and 4.11 Adobe Illustrator 5.0 and 8.0 Adobe PhotoShop version 4.0, 5.0 and 6.0 Microsoft Word version 5.1 and 6.0 StuffIt Deluxe version 2.0/ DiskDoubler/UnStuffit Expander Adobe Acrobat Reader 4.0 Current hardware/macintosh computers: Epson Perfection 12000 (Flatbed) Scanner 8.5' x 12" SprintScan color negative and slide scanner 3.5" Floppy Drive 100 MB Zip Drives CD-Rom Camera ready notes: Camera ready art = Production Dept. doesn't have to add or alter size or print separations for the ad. It is ready to be printed. Artwork format: All images color or grayscale should have a resolution of 210 DPI and a line screen of 105 LPI. Line art resolution is 600 DPI. Photos - 35mm negatives or slides provide the highest quality images. B&W and color photographs will also work. Pictures from magazines, flyers, cards, etc. provide the lowest quality.They have a dot pattern that creates a moiré pattern. Never use copyrighted (©) art. Sending a PDF file: Make sure all fonts and images are embedded.The resolution should be set at 1200 and the frequency 105. If the ad is black and white make sure it is grayscale. If it is color it should be CMYK.When sending a 4-C (CMYK) PDF file, make sure that you distill and create a file that has 4 electronic plates (that represent the CMYK build). Sending a QuarkXpress document: Please include the QuarkXpress document as well as all the images used in the ad and all the fonts used. Collect for Output and then gather the fonts for inclusion to be sure it is all present before transmission. Please include both the screen and printer version of the font and keep in mind that we do not accept PC fonts.The files may be compressed with StuffIt Deluxe or DiskDoubler to expedite delivery. Also, please note that we cannot accept Quark files that were created in a version newer than 4.11. Sending an Illustrator file: Please include the Illustrator document and turn all fonts into outlines. If you do not want to convert the fonts to outlines please send all the fonts used in the the document. Please include both the screen and printer version of the font and keep in mind that we do not accept PC fonts. Please save file in 8.0 or less. Sending a Photoshop file: Please send Photoshop file as a TIFF, JPEG or EPS. Please flatten the ad before sending. Please flatten the image prior to sending. Color requirements: All images should be submitted as grayscale unless it is a color ad. All color images MUST BE CMYK NOT RGB. All spot color ads must be grayscale with the spot color added.This one color is the only color that should be in the ad. For the proper CMYK breakdown of the available spot colors please refer to the color chart that is available.When building the ad make sure that body text is created as a 100K build. (K=100% black only). Not as a CMYK build. Paper Stock: Boulder Weekly paper stock is Standard 30 lb. newsprint-70 Bright, Clairborne. It is not fully recycled paper. * Please keep in mind that newsprint is porous and will bleed slightly. Newsprint also will gain 20%. In other words, the ad will become slightly darker than it appears on your screen. Please make the necessary adjustments to get the best possible print quality. Please send ads to: Melissa Levad/Graphic Designer: ads@boulderweekly.com